The Government's road safety strategy document, Tomorrow's Roads: Safer For Everyone, has set a target to reduce the number of people killed or seriously injured on the roads by 40 per cent by 2010. Broadly the targets of this strategy are being met but motorcyclists are disproportionately involved in fatal and serious injury crashes.

Main results for 2005 show that the number of motorcyclists killed decreased by 3 per cent compared to 2004. Despite this welcome drop in casualty figures, motorcycles last year represented 1% of road traffic but accounted for 18% of all fatalities. Motorcycle casualty figures remain high and with 569 motorcyclists killed and 5,939 motorcyclists seriously injured last year, there is no room for complacency.

The THINK! campaign targets both urban commuters and leisure riders with specific safety messages.